In today's age having a strong visual representation is crucial in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone. Research shows it takes about 50 milliseconds (ms) (that's 0.05 seconds) for users to form an opinion about your website that determines whether they'll stay or leave.
Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come.
Here are a few of the ways that you can use professional personal branding photos:
1. Stay current and consistent on social media platforms. If you aren't posting regularly on social media you definitely should be!! Remember when I was speaking about first impressions, usually one of the major social media platforms are it. Therefore, you want to make sure that you are providing customers with consistent quality images to represent your business.
2. Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
3. Place them in your email campaigns. Take your email blasts to the next level by including your photo in them.
4. Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
5. Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
6. Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
7. Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
8. Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Remember to refresh your photos often so that your personal brand is also reflected accurately.