Updated: Feb 19, 2020
Creating a personal brand is all about setting yourself apart from the competition. More than likely you aren't the only person in your area that provides the services or products that you do therefore, your personal brand is what makes YOU and your business unique. It’s what makes you a relatable, authentic, go-to professional authority instead of just blending in with everyone else in your field.
While putting together your personal brand involves a lot of different parts -- from how your website looks to your logo to the words you use to tell your story -- your personal brand photos can really make or break your entire image. So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera.
Look your best Put your best face forward for your personal brand session by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life -- a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!
Choose your wardrobe carefully Wear something that makes you feel confident and that tells your audience about who you are. Most photographers (including me) allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide! I would also recommend that you wear colors that coordinate well with your brand colors. This is key to make sure that your website and social media platforms look cohesive and well thought out. You want to make sure that when you post images on your pages that your outfit throws off your entire page.
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it! If you need ideas head over to my blog post all about props here.
Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand session shouldn’t be about trying to be something you’re not -- it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you! See you soon for your branding session with me!